André Balazs Properties

Building a premier property brand.

André Balazs, developer of boutique hotels and residential properties like The Mercer, The Standard, and Chateau Marmont, wanted to position his company at the top of the luxury development industry. Mucca developed a brand identity that conveys the chic sophistication that unifies all of the client’s properties, creating a uniquely elegant custom typeface to represent the brand. With sumptuous printing and subtle elegance, the new ultra-refined identity is flexible enough to represent a broadening spectrum of properties.

AndréBalazs2_cs-hwAndréBalazs1_cs-hwInspired by Bauhaus designs, our custom typeface is less geometrically dogmatic, with an ultra-modern sensuality.