Balthazar

The quintessential French brasserie in Manhattan.

Mucca collaborated with New York restaurateur Keith McNally to create an integrated and extensive brand identity for a classic brasserie opening in the then-unloved neighborhood of east SoHo. Our identity for Balthazar focused on recreating an authentic French ambiance, paying great attention to period details. When the client expanded to a separate bakery and wholesale division, we created equally well-defined identities that could stand on their own, while building on the success of the parent brand.

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“We worked on every part of the Balthazar brand to give it the feel of a place that had evolved over time to become the institution that it is now.”

Matteo Bologna, Mucca Design

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The identity for Balthazar Bakery shows reverence to the old-world traditions of artisanal baking.
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The bakery logo is a play on the original, and is set over a signature Provence-yellow background.

Mucca’s branding for Balthazar has helped the restaurant become a tremendous success and an institutional NYC landmark. Its enduring popularity is a testament to our complete branding system, which has helped it become a singularly successful and multifaceted luxury brand, broadening its international recognition through its various expansions.