Mucca repositioned this French ginger liqueur brand to better penetrate its target market of high-end cocktail bars, mixologists, and discerning drinkers. To evoke the exotic brand story of a liquor inspired by the romance of French Indochina, we brought a rich, turn-of-the-century sensibility to every aspect of the brand experience. Our strategy successfully raised the profile of Domaine de Canton, solidly establishing its presence as the world’s first ultra-premium ginger liqueur.
A French-Indochinese aesthetic characterizes the origins of the liqueur’s recipe.
Our work has been featured by the Type Directors Club, Print Magazine, and HOW Magazine. Domaine de Canton has received numerous awards, including Best in Show at the 2008 San Francisco World Spirits Championship, and Best in Show at the 2007-2008 World Beverage Competition. It continues to enjoy recognition as an internationally successful brand, and the brand identity we created continues to evolve with the rapid growth of the product’s market.