El Born

A Barcelona barrio in Brooklyn.

Named after one of Barcelona’s most exciting neighborhoods, El Born is a Brooklyn restaurant serving a twist on classic Spanish tapas. For the restaurant’s brand identity, we drew inspiration from the owner’s reverence for authentic recipes, and the namesake district’s mix of old world and avant-garde. With vibrant colors, bold typography and a spirited mix of Catalan and English copy, El Born’s identity is an eclectic union of two cultures.

The website is a long-scrolling style website built on our customized Content Management System (CMS) with mobile optimization.
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Our approach to the copy was like that of a travel phrasebook: descriptive, straightforward, and simple.
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Layered type and expressive letterforms lend an exuberant and welcoming voice to the brand.

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With its mix of traditional flavors and modern style, El Born transports patrons to Barcelona without ever leaving Brooklyn.