A boutique hotel in the heart of NYC’s Greenwich Village, the Jade Hotel embraces the romance of the city’s history, when traveling was an adventure and phones were rotary. We partnered with Gemini Hospitality Group to develop a branding strategy that leverages the increasing value placed on local and authentic travel experiences. The end result is a brand identity that evokes the charm of a bygone era in every aspect of the guest experience—from the facade signage and interior wayfinding, to room keys and door hangers, as well as a robust hospitality website.
We created a brand experience that conjures up the excitement of staying in the Village, New York’s longstanding home for adventurous spirits.
Visitors have fallen in love with the Jade Hotel’s nostalgic appeal, and the hotel has quickly become one of Manhattan’s hottest boutique hotels, earning stellar reviews and write-ups in Wallpaper, Vogue and TripAdvisor. Two more NYC locations are planned for 2015, as well as one in Miami in 2016.