Matta

New York fashion inspired by New Delhi.

Located in SoHo, Matta is a high-end boutique with clothing and home décor that blends modern design with a traditional East Indian sensibility. We expressed this marriage of East and West in a holistic way, creating a sensual mood through color and handmade elements that reinforce the urban bohemian appeal of the brand.

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Pairing traditional typography with a hand-drawn monogram speaks to the sophistication of the designs and the unique beauty of the handmade fabrics.

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Hand-sewn business cards relay the store’s commitment to craftsmanship and individuality.

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Matta’s brand identity has simulated its expansion from a Manhattan boutique to a global brand. Its e-commerce site has had great success, reaching customers as far as Japan, and retail sales have seen a 20 percent increase.