Ottavo

Read the small print.

We partnered with designer eyewear company, Eponym, to develop a new line of reading glasses for a consumer base that’s cultured, confident, and searching for readers that don’t come from a drug store. The spirit of Italian modernism defined everything from the name to the packaging and details of the product design. 

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We designed the packaging with luxurious materials and the credo that form follows function: a belly band allows a single box to be used for many combinations of lens powers, shapes, and colors; and the tag on the glasses sleeve doubles as a pull to upon the box.

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The brand’s modernist ideals are expressed through a minimal color palette, plenty of negative space and clean sans serif typography, lightened by an irreverent tone of voice. 

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