Parc

Parisian charm in a Philly park.

Stephen Starr asked Mucca to brand for Parc, his new restaurant serving traditional French bistro fare in Philadelphia’s Rittenhouse Square Park. In this collaboration with Roberto de Vicq de Cumptich, our strategy was to recall the venerable tradition of Parisian café culture, but create an experience that sits firmly in the present. By working closely with interior designer Shawn Hausman to integrate the graphics and interior, we ensured a cohesive brand experience.

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The logo is based on an original period typeface, and the menus incorporate an eclectic mix of historical typography.

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Alfresco dining on the park inspired lighthearted references to the creatures nearby.

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Our extraordinarily detailed identity system and branding reflects the restaurant’s modern approach to the venerable French bistro theme, and transports diners from Philly to Paris. Parc has become a veritable dining destination in a food-loving city, and a crowd-pleasing favorite under the STARR Restaurants empire.