Sant Ambroeus

A heavenly culinary brand gains new devotees.

One of Milan’s most revered restaurant brands, Sant Ambroeus enjoys a history dating back to the 1930s. When the company opened a new flagship restaurant on Manhattan’s Madison Avenue, we were asked to reposition them for a NYC audience, and to convey the venue’s many personalities – from an early morning espresso bar to an ultra-sophisticated late-night gathering place. The brand we created is an expression of the restaurant’s venerable history, with a lovingly reworked original logotype, two custom vintage typefaces, and a pattern inspired by traditional Italian confectionary paper.


A distinctive pink and gold color palette makes their sweet treats and gelato hard to resist.





The brand extended to wine and olive oil labels, cookie tins, and gelato cups.

The iconic packaging has become a symbol of excellence among discriminating city dwellers, and the owners have expanded the brand to restaurants in the West Village and the Hamptons, as well as a separate Manhattan wine bar and catering business. The team also opened a new upscale sister restaurant in the famous Lever House building, Casa Lever.