Sant Ambroeus

A heavenly culinary brand gains new devotees.

One of Milan’s most revered restaurant brands, Sant Ambroeus enjoys a history dating back to the 1930s. When the company opened a new flagship restaurant on Manhattan’s Madison Avenue, we were asked to reposition them for a NYC audience, and to convey the venue’s many personalities – from an early morning espresso bar to an ultra-sophisticated late-night gathering place. The brand we created is an expression of the restaurant’s venerable history, with a lovingly reworked original logotype, two custom vintage typefaces, and a pattern inspired by traditional Italian confectionary paper.

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A distinctive pink and gold color palette makes their sweet treats and gelato hard to resist.

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The brand extended to wine and olive oil labels, cookie tins, and gelato cups.

The iconic packaging has become a symbol of excellence among discriminating city dwellers, and the owners have expanded the brand to restaurants in the West Village and the Hamptons, as well as a separate Manhattan wine bar and catering business. The team also opened a new upscale sister restaurant in the famous Lever House building, Casa Lever.