Saraghina

Eclectic Italian charm brings followers to Bed-Stuy.

Saraghina serves simple, authentic Italian fare (made by actual Italians), and the best pizza in NYC, according to us. We refined their brand while staying true to their Brooklyn roots, eclectic personality and rustic charm. We also collaborated on the branding for their new bakery next door, creating packaging, a labeling system, and website that establishes it as a separate but closely related entity.

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Graph paper for the menus add a utilitarian touch in line with the restaurant’s eclectic nature.
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We developed a digital typeface from the previously hand-stamped letters on the menus.

Saraghina continues to enjoy immense success, attracting not only locals, but also discerning Manhattan foodies willing to make the trek out for a quality Margherita. With the new bakery set to open in summer 2014, Saraghina’s pizza won’t be the only thing drawing people out to Bed-Stuy.