Spanning a renovated stretch of green space, modern apartments, and world-class museums, Uptown is one of Ohio’s fastest-growing arts and entertainment districts—and an urban-planning success story. We developed a comprehensive branding program that promotes the area’s vivacious personality. A key component of our strategy was the website, which effectively showcases Uptown’s new status as a hub where real estate, lifestyles, and culture intersect.
Uptown is now a fixture in Cleveland as one of its most exciting urban experiences, and has even been called “the new downtown” by the New York Times. Our branding for Uptown helped it continue to attract a young and international demographic to the neighborhood, enticing them with new ways to live, work, learn and play.