Westwind Orchard

Packaging fruits of labor.

Westwind Orchard is a 32-acre organic farm and apple orchard in upstate New York. When the owners decided to produce and sell their own line of products, they asked Mucca to create their brand identity and packaging design. We developed a clean, simple look for the product line so that it could easily be produced in-house. The identity is typography-driven, and utilizes a stencil typeface to communicate the handcrafted quality of its products.

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The simple packaging is flexible across a broad range of products, including maple syrup, jam, honey and apple sauce.