Lead With Strategy, But Be Obsessed With Design: Takeaways From Roberta’s “Brand Building 101”

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Brand Building 101

Mucca’s Managing Partner, Roberta Ronsivalle, was recently invited to lead a lively conversation about one of our favorite subjects: building brands from scratch. Taking the stage at the Wix Lounge, a community workspace for creative entrepreneurs, Roberta gave the crowd an inside peek into Mucca’s approach to brand building, focusing specifically on the strategic thinking that informs our design process at every step. Check out the full presentation here, dressed to the nines on Slideshare.

Roberta was also joined by Alan Marcus, Senior VP of Brand Marketing at Porter Novelli, and Ashlene Nand, Marketing Strategist for Gap, Nike, and MTV. For more photos from the event, point your browser this way.