Designing for designers.

Graphic design association AIGA asked Mucca to design a program for their 2009 Design Legends Gala, celebrating the lifetime achievements of selected design world luminaries. For this audience of design-world insiders, we used only custom, unreleased typefaces, creating a piece that would contribute to the design-centric spirit of the evening.

Mucca was also asked to create a promotional poster for an AIGA event featuring an eclectic mix of speakers on design and food. Appropriately, our design was inspired by the luscious curves of Victorian ornamentation.

“Our usage of custom typefaces ensured an evening of mystified (and incorrect) guessing games as to their origin.”

Matteo Bologna, Creative Director, Mucca 




The cover combined bold, ornamental typography with subtle embossing and detailed finishing, creating a precious object suitable for such a fête.