Delivering a fresh take-out menu site.

When New York Media (New York Magazine’s parent company) acquired MenuPages, they asked Mucca to align the restaurant and menu site more closely with their own brand. We kept its longstanding format intact, but added a wit and relevance appealing to its city-dwelling users by commissioning playful illustrations by celebrated French illustrator Serge Bloch to accompany our interactive maps and design overhaul.

The new logo eschews the outdated diner aesthetic to better represent the broad range of restaurants in the database.
We updated the website with a responsive visual identity, flexible enough to translate across different digital platforms.

The new logo seamlessly integrates into the updated search navigation.

With a revamped website that better communicates its content, MenuPages was able to increase its advertising revenue, signing on major advertisers like JetBlue and American Express.