The paperboy goes digital.

Paperlit is a digital publishing application that helps extend a publication’s reach to readers on smartphones, tablets and desktops. Our challenge was to build the brand from the ground up. We designed the Paperlit mark to be iconic and immediately recognizable, even at the small size demanded by mobile platforms. The website’s clean, minimal design underscores the product’s ease of use, while hand-drawn spot illustrations explain the service in an intuitive, engaging way.


“Given our enthusiasm for boundary-pushing technologies, we were excited to create an identity for a high-tech start-up company.”

Matteo Bologna, Mucca Design


Since its launch, Paperlit has been wildly successful. It boasts high-profile clients like Wired, Disney and Condé Nast, and serves publishers in more than 20 countries.