Pomegranate, the largest kosher supermarket in North America, is internationally known for its superlative products and vast election, but their brand didn’t convey the same level of quality. In rebranding the store, our challenge was to preserve its brand equity while delivering a fresh solution that would better communicate the store’s message. We considered everything, including the logo, signage, packaging and environmental design. The new identity system expresses the brand’s message in a simple, direct way, and its new, modern aesthetic delights shoppers with a creative twist.
“We took Pomegranate from a beloved specialty supermarket to a brand with broad appeal, one that stands for uncommon craftsmanship and honest ingredients.” Roberta Ronsivalle, Managing Partner, Mucca
Pomegranate’s rebranding has been a huge success. New shoppers have wholeheartedly embraced the identity, while its loyal customers have a new reason to fall in love.