Terremoto is a strong tequila-based liqueur that features the unique flavors of Mexico: churros, jalapeño & lime, and Mexican beer. The bold monster-shaped label is instantly recognizable on the bar shelf, daring adventurous imbibers to try a shot. From the rough feel of the linocut-style label art, the cap that doubles as a shot glass, and the bottle’s embossing, we used the whole package to convey a sense of south-of-the-border revelry, spontaneity, and Mexican tradition.