An upward-facing yoga brand.

Tomuno, a new line of high-end yoga apparel made from technologically advanced materials, needed a flexible brand identity that would allow them to expand beyond their first product, a high-tech yoga mat. We eschewed the earthy feminine look of its competitors in favor of an elegant and athletic identity, positioning Tomuno as an innovator. To extend the brand’s reach, we created a simple, intuitive web experience that clearly communicates the product’s advantages.

We designed the logo to be a sophisticated yet approachable ambassador for the brand.

All of Tomuno’s collateral exudes a warm and minimal aesthetic.

Facing an industry crowded with lookalike brands, we ensured that every facet of Tomuno’s identity reflects its commitment to form and functionality in a unique, straightforward way.