New Work: SSG Food Market


Now that its grand opening is officially underway, we’re proud to share the visual identity and brand system we’ve developed for SSG Food Market, South Korea’s premier luxury food emporium in Seoul’s Chungdam neighborhood. Our goal from the outset was to introduce SSG as an antidote to Korea’s typically cold and impersonal grocery experience. We created an environment where narratives are as essential as nutritional facts, from the store’s engaging signage and wayfinding system to its private label packaging and website.

More on the project, including the entire system in action, here.