Domaine De Canton

Ginger’s début on
the top shelf

Mucca repositioned this French ginger liqueur to better penetrate its target market of high-end cocktail bars, mixologists, and discerning drinkers. To evoke the exotic brand story of a liquor inspired by the romance of French Indochina, we created a rich, turn-of-the-century aesthetic in every aspect of the brand experience.

Our strategy and the design of the campaign successfully raised the profile of Domaine de Canton, and solidly established it as the world’s first ultra-premium ginger liqueur.