Frenchette Bakery

Frenchette gets more “ette”

James Beard Award-winning chefs Lee Hanson and Riad Nasr have translated their hugely popular restaurant concept into a bite-size bakery. Tucked away in Tribeca’s Merchant Square Building, the petite space offers sweet and savory pastries and breads made with house-milled regional grains.

We leveraged the visual language we created for Frenchette to define the brand’s new outpost, from the custom espresso machine to the takeaway packaging.