Lenwich

A classic NYC sandwich shop celebrates local heroes.

For 30 years, Lenwich has made the kind of iconic sandwiches New Yorkers dream about. They came to us for a rebrand that would speak to a younger audience while celebrating the heroism of their old-school fans, from teachers to firefighters to bike messengers.

A richly layered visual system stacks the typography like a pastrami on rye, and copywriting speaks to the concept of everyday New York heroes. The strong color palette provides a visual link to Lenwich’s former brand, and the overall effect is as vibrant and energetic as the city itself.