Ottavo

Reading glasses for design lovers

We partnered with designer eyewear company, Eponym, to develop a line of high-end readers for a consumer base that’s cultured and confident. Mucca developed everything from the strategy to the name, packaging, and details of the product design. The bold minimalism of Italian modernism drove the brand aesthetic, and an irreverent copywriting tone speaks to the brand’s creative audience. 

We designed the packaging with luxurious materials and the credo that form follows function. A belly band allows a single box to be used for many SKUs, and the interior sleeve tag doubles as a pull to upon the box. “Bravo.”