Brooklyn Fare

Copy-centered branding establishes an independent market in a chain-store world

A local market and caterer in Brooklyn’s developing downtown, Brooklyn Fare wanted to establish itself as the go-to store before national chains moved in. The retailer needed to appeal to everyone from students to residents of new luxury condos, while conveying its broad selection.

We created an engaging brand voice and irreverent tone that immediately set them apart. A custom typeface elevates the minimalist system and appears on everything from signage to advertising, packaging, and the website. Since their successful opening, they’ve expanded to Manhattan and their celebrated Chef’s Table has garnered three Michelin stars.