Manhatta
Sky-high views with down-to-earth hospitality
A “love letter” to New York from Danny Meyer’s Union Square Hospitality Group, Manhatta and its adjacent events space, Bay Room, are perched sixty stories above lower Manhattan, offering majestic 360-degree views of the city and beyond.
Mucca partnered with Meyer and his team to create a brand strategy and visual identity that lures gravity-bound city dwellers to an oasis in the sky.