Shinsegae Food Market

Shinsegae brings glamour
to groceries

After working with Shinsegae, South Korea’s premier department store, on their celebrated SSG Food Market, we partnered with them again to brand their luxuriously renovated food hall. Our goal was to leverage the prestige of this heritage brand and appeal to the growing epicurean culture in South Korea, where food shopping has evolved into a cultural and social event.

From signage, to packaging, to environmental graphics, the brand speaks to the warmth and richness of the culinary world, while retaining a strong visual link to the highly recognized department store.