This heroically ambitious food hall and culinary paradise by chef Jean-Georges Vongerichten has been realized at the former site of New York’s iconic Fulton Fish Market. The Seaport’s colorful past inspired our brand identity, which blends the gritty, utilitarian spirit of the former market with the sophistication of Jean-Georges’ elevated cuisine.
A leviathan project, it took the Mucca team three years to create the branding for all 53,000 square feet, including six restaurants, six counter eateries, four bars, three markets, one candy shop, wayfinding and signage, retail merchandise, a curated private food label with 24 product lines and over 400 SKUs.
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