With a concept as crowd-pleasing as fixed-price steak and unlimited fries, Skirt Steak has fans lining up to feast on its namesake dish. We worked with chef Laurent Tourondel to create a brand identity that conveys their simple approach to stress-free dining.

The permanent menu is stamped straight on a paper table cover, and a forthright brand voice tells it like it is, giving diners less to think about and more time to relax and compare post-worthy food pics.