Spoiled Parrot

A sweet private label where glamor meets whimsy

Stepping into the Spoiled Parrot is like entering a candy-colored dream, where retro nostalgia meets gilded elegance. We named this confectionery and ice cream spot inside the Tin Building by Jean-Georges after a stanza from a Rumi poem, and when you visit, you too may want to eat only sweets.

We designed the identity and packaging to be independent of the Tin Building brand, while nesting comfortably under the same roof. Custom-stamped chocolate bars and luxurious details befit the elegance of the space, while multi-hued geometric shapes represent flavor profiles (and the feathers of a certain parrot who has escaped his golden cage to indulge his sweet tooth).