The Home of Unboring Brands

As experts in the world of food and drink, we partner with private labels, markets, and spirit makers while always reserving a place at our table for hotels, a favorite drop-in guest.

With a cultured perspective and a healthy allergy to trends, we fight to detox design from boredom and build brands that people crave.


Tin Building

A titan rises in New York’s historic Seaport.

The Pink Hermit Cafe / A home for early birds and night owls

The Pink Hermit Cafe / A home for early birds and night owls

The Hermitage Hotel / From suffragettes to luxury suites

The Hermitage Hotel / From suffragettes to luxury suites

Drusie & Darr / Elevated cuisine, Southern style

Drusie & Darr / Elevated cuisine, Southern style

Spoiled Parrot / A sweet private label where glamor meets whimsy

Spoiled Parrot / A sweet private label where glamor meets whimsy

Skirt Steak  / No Bull. Just Steak.

Skirt Steak / No Bull. Just Steak.

Saraghina Caffè / Milano via the Brooklyn Bridge

Saraghina Caffè / Milano via the Brooklyn Bridge

Bellemara / Single-minded for single malt

Bellemara / Single-minded for single malt

Madam / Pairing California cuisine with Midwestern hospitality

Madam / Pairing California cuisine with Midwestern hospitality

Daxton / A provocateur in the world of hospitality

Daxton / A provocateur in the world of hospitality

Frenchette Bakery / Frenchette gets more “ette”

Frenchette Bakery / Frenchette gets more “ette”

Tiny Gods / Small luxuries with great power

Tiny Gods / Small luxuries with great power

Glyphs 3.0 / The font editor for the next generation of designers

Glyphs 3.0 / The font editor for the next generation of designers

Chora / New perspectives in digital storytelling

Chora / New perspectives in digital storytelling

Cafe d'Avignon / Old World flavors for modern times

Cafe d'Avignon / Old World flavors for modern times

Farmer’s Fridge / Repositioning a startup to revolutionize the way we eat

Farmer’s Fridge / Repositioning a startup to revolutionize the way we eat

Lenwich /  A classic NYC sandwich shop celebrates local heroes

Lenwich / A classic NYC sandwich shop celebrates local heroes

Sephora / Custom type beautifies a global cosmetics retailer

Sephora / Custom type beautifies a global cosmetics retailer

Ottavo / Reading glasses for design lovers

Ottavo / Reading glasses for design lovers

Alpen Rose /  A steakhouse for date night

Alpen Rose / A steakhouse for date night

Fairway Essentials / Smart design transforms a supermarket’s bread and butter

Fairway Essentials / Smart design transforms a supermarket’s bread and butter

Well& /  Bringing wellness to the workplace with high design and New Nordic cuisine

Well& / Bringing wellness to the workplace with high design and New Nordic cuisine

Rise by WeWork / A luxury wellness center for the WeWork generation

Rise by WeWork / A luxury wellness center for the WeWork generation

Domaine De Canton / Ginger’s début on  the top shelf

Domaine De Canton / Ginger’s début on the top shelf

Chicor / Beauty junkies celebrate Korea’s first multi-brand cosmetics store

Chicor / Beauty junkies celebrate Korea’s first multi-brand cosmetics store

TWA Paris Cafe & Lisbon Lounge / The Jet Age according to Jean-Georges at the TWA Hotel

TWA Paris Cafe & Lisbon Lounge / The Jet Age according to Jean-Georges at the TWA Hotel

Manhatta / Sky-high views with down-to-earth hospitality

Manhatta / Sky-high views with down-to-earth hospitality

Chicago Athletic Association Hotel / A 19th-Century men’s club now  welcomes all

Chicago Athletic Association Hotel / A 19th-Century men’s club now welcomes all

The MC Hotel / A boutique hotel for a  cultural hub

The MC Hotel / A boutique hotel for a cultural hub

7Fresh /  The future of food retail

7Fresh / The future of food retail

Chief / Cracking the glass ceiling with a powerful network

Chief / Cracking the glass ceiling with a powerful network

SSG Food Market / Redefining grocery shopping in South Korea

SSG Food Market / Redefining grocery shopping in South Korea

Sant Ambroeus / A heavenly culinary brand gains new devotees

Sant Ambroeus / A heavenly culinary brand gains new devotees

Frenchette / Escape your New York kitchenette

Frenchette / Escape your New York kitchenette

Fairway Collection / Whispering to be heard

Fairway Collection / Whispering to be heard

Brooklyn Fare / Copy-centered branding for an independent grocery

Brooklyn Fare / Copy-centered branding for an independent grocery

Westwind Orchard / Packaging the fruits of labor

Westwind Orchard / Packaging the fruits of labor

The Fulton / Chef Jean-Georges revives his seaport roots

The Fulton / Chef Jean-Georges revives his seaport roots

Terremoto / The many flavors de la fiesta

Terremoto / The many flavors de la fiesta

Whole Foods/Bringing Brooklyn street cred to a household brand

Whole Foods/Bringing Brooklyn street cred to a household brand

Keith McNally / Defining the restaurant landscape of New York City

Keith McNally / Defining the restaurant landscape of New York City

Shinsegae Food Market / Shinsegae brings glamour to groceries

Shinsegae Food Market / Shinsegae brings glamour to groceries

Tin Building / A titan rises in New York’s historic Seaport

Tin Building / A titan rises in New York’s historic Seaport